It takes constant innovation to come up with new and inventive salon marketing strategies to sell your salon. To draw in new customers and hold the interest of current ones, you’ll need to be inventive and persistent. No matter how fantastic your salon is, if people are unaware that it even exists, you won’t attract the customers you need to increase sales. Being unique and memorable among the other salons in your neighborhood is the most crucial thing you can do to attract more customers.
For a salon to be profitable, it must constantly attract new customers. But the tough part is also there. To begin with, it’s not always simple to grab potential customers’ interest. Also, customers who have been coming to the same salon for years won’t try a new one until it meets their needs.
We’ve put together a guide on how to promote a salon that includes our own advice as well as the opinions of successful salon marketing. This ought to assist you in enhancing your beauty salon management initiatives and bringing in more customers as a result.
Here are some salon marketing ideas to attract more customers:
1. Offer a Referral Program: By providing a referral program, you can entice your present customers to refer others to your business. For salon promotion, you might provide discounts or complimentary treatments for each new client they refer. To attract customers, provide a discount or a free service to both the referral source and the new client. This will motivate your present clients to recommend your salon to their friends and family in hopes of increasing sales. Create referral cards that your customers can give to their friends and family. These cards should include a special offer for the new customer and information about your salon.
Make sure your customers know about your referral program. You can promote it on your website, social media accounts, and in your salon. When a new customer comes in through a referral, make sure to thank the referrer and offer them their discount or free service. This will encourage them to refer more people in the future.
2. Create a Loyalty Program: For salon promotion, offer rewards and discounts to loyal customers who come back to your salon. You can offer discounts on their next visit or free services after a certain number of visits. Decide what rewards you will offer to your loyal customers. The program might entail service discounts, free services after a specific number of visits, or exclusive access to new goods and services. Allow customers to sign up for your reward program with ease. This can entail developing a sign-up form for your website or offering a physical sign-up form for your beauty salon management.
You can create, manage and track the results of your loyalty program in DIKIDI – special software for salon management. The software allows creating one-level or multilevel cash-back loyalty program and accruing rewards to separate groups of customers and for special occasions.
3. Use Social Media: Utilize social media platforms like Instagram, Facebook, and Twitter to showcase your salon’s services and highlight happy customers. Share pictures and videos of your services, staff, and salon to attract new customers. Determine the beauty salon marketplaces (like DIKIDI Online) and which social media platforms your target audience is using and focus your efforts on those platforms. For example, if your target audience is primarily women aged 18-35, you may want to focus on Instagram and Facebook.
4. Host an Event: Host an event in your salon to attract new customers. You can offer discounts on services or showcase new products. You can also collaborate with other local businesses to host a joint event. Offer free mini makeovers, hair consultations, and skincare treatments to customers who visit the salon during the event to increase sales. This can include manicures, pedicures, haircuts, and massages. Consider partnering with other local businesses to offer giveaways and discounts to attendees
5. Offer Package Deals: Bundle your services into packages to offer more value to customers. For example, offer a “Pamper Package” that includes a manicure, pedicure, and massage at a discounted price. Offering package deals can be a great way to attract new customers and increase sales for beauty salons. You can create and track deals with the help of DIKIDI salon management software.
6. Advertise in Local Publications: Place ads in local newspapers, magazines, or online publications to reach potential customers in your area. Also, make profiles on Google Maps (including Book now button). Research local publications that cater to your target market. For example, if your salon offers high-end services, look for publications that target affluent consumers. Write a message emphasizing the special qualities and advantages of your salon promotion. A call to action, such as “Visit our website to arrange an appointment now,” should be included.
7. Offer Special Promotions: Offer special promotions during slow periods to attract customers. For example, offer discounts during weekday mornings or on slow days. Offer a discount or special promotion for first-time customers. This can incentivize and attract customers to try out your salon’s services so they can book their appointments through DIKIDI. Offer a discount or reward to customers who refer new customers to your salon. This can help increase word-of-mouth salon marketing and attract new customers
8. Partner with Influencers: Partner with influencers or bloggers in your area to showcase your services to their followers. You can offer free services or discounts in exchange for a review or social media post. Look for influencers in your area who have a following that matches your target market to attract customers. For example, if your salon caters to younger customers, look for influencers who have a significant following among millennials or Gen Z.
9. Create a Referral Partnership: Create a partnership with other local businesses to refer customers to each other so that anyone can find you. For example, partner with a local boutique to offer discounts to each other’s customers. Look for local businesses that share a similar target market to your salon marketing. For example, if your salon specializes in wedding hair and makeup, you might consider partnering with a local bridal boutique or wedding planner.
10. Offer a First-Time Customer Promotion: Offer a special salon promotion for first-time customers, such as a discount or free service. This will encourage new customers to try out your salon. Create a special package deal that includes multiple services for a discounted price, such as a haircut and color service or a manicure and pedicure. This can offer a greater value for your beauty salon management to first-time customers and encourage them to try out multiple services. Also, creating profiles on Google Maps with a “Book now” button can assist them in establishing online appointments.
Make it easier for you clients to book appointments with special software like DIKIDI so that customers could make bookings whenever they want. It is essential for ensuring your marketing efforts don’t go to waste.
Creativity is always a good thing! Based on the aforementioned concepts, you may create a variety of salon packages and have a fantastic campaign ready for the following season.
Nonetheless, keep in mind that you want to develop more solid client relationships. So, always make sure to provide value in addition to savings.