Although it’s relatively new, TikTok has taken the social market by storm, and it’s currently one of the most popular apps in the world. This application enables the user to create short and looping reels that are accompanied by music and various effects. But what you should know is that you can use TikTok to promote and grow any business. This app has at least 500,000 users globally (according to InfluencerMarketingHub), and the average time that each of these users spends on this app is 52 minutes per day, which also matches the average time that users spend on other popular social media platforms such as Facebook and Instagram.
Fortunately, most of those who use TikTok are young and technologically savvy individuals that love catchy and trendy videos. The level of engagement that you can offer your audience through providing them great content is endless.
With the huge potential that TikTok offers, how can you use it to improve your brand awareness and grow your business to the next level? These 3 tips should help you understand that.
1. Choose your niche
Just like other social media platforms, TikTok enables you to promote your brands by creating consistent branding. You must be creative and choose a niche that you have excellent expertise in, and in which you can feed your audience with juicy, interesting, and knowledge-packed content. The best place to start is by checking the type of content that your competitors share with their audience in this channel, then you can craft content that is customized, and which is better than that of your competition. After posting a video, monitor the feedback that you get from your users, and you’ll be able to figure out whether or not you are moving in the right direction.
2. Set up a Hashtag Challenge
One of TikTok’s features includes providing a hashtag suggestion for every video that is posted. For each of your videos, you must have some hashtags as this helps you grow your traffic the organic way. You can set up a hashtag challenge on TikTok by posting an interesting video, then asking your targeted users to create similar videos and repost them. This will create a viral effect that will benefit your business immensely. You should look into using an online video editing tool to create high-detailed, professional, and viral-like videos for your TikTok account. Although it may be hard to go viral, it’s important to remember that all it takes to explode your TikTok presence is one video.
3. Collaborate with Influencers
Just like in other social media platforms such as Facebook and Instagram, there are notable influencers who have a huge following on TikTok. You can opt in to work closely with influencers whose audience may be of immense benefit to your brand. Depending on how much budget you have set aside for your social media marketing, partnering with influencers on TikTok can help you deliver your brand message to a wider targeted audience. You must also understand that you can save yourself a lot of time and effort when you partner with popular influencers because they help get your brand message to a wider pool of people within a short time. You can send them PR goods in a unique custom box packaging and request for them to make an unboxing to show to their followers. This is a popular trend among many influencers on the app. However, if you are low on budget, you can still intelligently market yourself and achieve immense results. This approach is awesome for all sorts of businesses, including those that sell services and physical products.