When it comes to website redesigning, there are a lot of things that you must take into consideration. For starters, redesigning a website isn’t just about making things look prettier or making small tweaks here and there, although that can certainly be part of it. A good website redesign is, at its core, aimed at providing a better user experience. That’s the message you want your new website to convey.
The more focused you are on representing that vision at the very start, the more flourishing your redesign results will be. But how to know when redesigning is required?
Here are some issues that would highlight the requirement for the need to redesign –
- Website design doesn’t reflect your brand image anymore
- High Bounce rate
- Poor sales and low conversion rate
- Primary keywords aren’t ranking well on the search engines
- Website content is not up-to-mark or conveying the main objective
- Customer complaints about bad user experience
It is always a good idea to get your website redesign. Your website redesign will help you reinvent your brand and modernise your user experience as your business grows. Before you embark on the redesign journey, it is essential to understand what works for your current website and what needs improvement.
A well-designed website will do more than make you look good, it can help you achieve success. To help you reap the maximum benefits from your website, consider these expert tips shared by professionals at Make My Website.
Website Redesign Checklist to Help You Start
#1 Website Audit
The best way to get started is by conducting an audit of your existing website, and this will help you identify which web pages should remain on the new website and which can be removed.
It is a critical step that’s often overlooked, but it will help you avoid spending time and money on features and design elements that aren’t generating any results for your business.
Some important things to analyse as part of your website audit include:
- The most visited pages on your website
- The pages getting the most traffic
- Ranking of the main keywords
- The Best CTAs on your website
- Unnecessary CTAs that aren’t getting any results
- How is the navigation of your website for visitors
The result generated from the above data will help you make better redesign decisions.
#2 Check for Competitor Website
Researching your competition is vital in website design. You need to know what the competition is up to and create a better website than theirs. A competitive analysis is an objective investigation of your competition’s strengths and weaknesses. The aim isn’t to copy their design—it’s to find out how your competitors are achieving their goals and then find a way for you to do it on your terms.
A well-done competitive analysis will help you get answers to some of your burning questions:
- What makes this company/product/service unique?
- How does the company achieve its goals?
- How do the users achieve their goals?
Remember, you can learn a lot from others’ successes and failures.
#3 Update your Content
The algorithm considers factors like keywords, links, and technical SEO—but it also looks at how well a page answers the question or query that a user has entered into their search bar. If you have valuable and informative content on your website, your audience will be more likely to find you when searching for relevant information.
Here are two most important reasons why it’s crucial to prioritise content creation as part of your website redesign:
- Content is the number one driver of your search engine rankings and online visibility.
- Good content helps build and nurture a relationship with your potential customers.
It’s essential to write good content and have it easily accessible through content channels such as social media, blogs, newsletters, and RSS feeds so that users don’t have trouble finding what they are looking for when they need it most.
#4 Identify your Target Audience
Want a website that converts? You’ve got to know your audience. A good starting point is to look at the people already buying your products or services. Identify:
- What do they have in common?
- Where do they live?
- Are they men or women?
- How old are they?
- What are their interests and hobbies?
Identifying your target audience can also be achieved by looking at websites selling products or services similar to yours.
It will ensure your new website is constructed in a way that is converting visitors into buyers and also minimises the bounce rate.
If you decide to redesign your website, make sure that your goals are well thought out. Those objectives will drive the activities both during and after the redesign project, and it’s good to think about whether you trust your judgement or if you want outside help. The professionals at Make My Website can help you evaluate your website and provide a redesign plan that will help you reach your goals as a business owner.