Apple’s App Tracking Transparency Pushes Publishers Like Zynga To Build Their Own Ad Tech, Creating Closed, First Party Walled Gardens That Apple Can’t Touch (Eric Benjamin Seufert/Mobile Dev Memo)

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 Eric Benjamin Seufert / Mobile Dev Memo:

Apple’s app tracking transparency pushes publishers like Zynga to build their own ad tech, creating closed, first party walled gardens that Apple can’t touch  —  , Apple is diminishing the ability for advertising to be personalized by limiting the use of third-party data for that purpose.

Source / Techmeme

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About the Author: John Watson