The Best Free SEO Competitor Analysis Tools

The Best Free SEO Competitor Analysis Tools

Search engine optimization plays a crucial role in driving organic traffic to business websites. To succeed in the highly competitive online world, it’s essential to understand your competitors and their strategies. Thankfully, there are several free SEO competitor analysis tools available that can provide valuable insights into your rivals’ online presence. It’s time to explore a few examples.

Ahrefs SERP checker

Ahrefs SERP Checker provides invaluable insights into search engine results pages. It allows users to analyze and understand the organic search landscape for specific keywords or search queries. With Ahrefs SERP Checker, users can quickly assess the top-ranking websites, study their content strategies, and find potential opportunities to boost their own rankings.

One of the key features of Ahrefs is its ability to display detailed metrics for each search result, such as organic traffic estimates, domain ratings, and backlink profiles. This enables users to determine the competitiveness of a keyword and determine the effort required to rank higher. It provides an overview of the search results’ featured snippets, knowledge graphs, and other SERP features, allowing users to target these specific elements.

Google Trends

Google Trends is a versatile SEO tool that gives you insights into search trends and user interests. With Google Trends, users can explore the popularity and seasonality of specific search terms, topics, or brand names over time. It offers a range of features, including the ability to compare multiple search terms and analyze regional interest and related queries. This allows businesses to identify emerging trends, discover untapped opportunities, and optimize their content and marketing strategies accordingly. Google Trends provides real-time data, enabling users to stay up to date with the latest search trends and adapt their strategies in response. With its simple-to-use interface and detailed data visualization, Google Trends is an invaluable tool for websites looking to analyse the competition.

Similar Web

With SimilarWeb, users can gain a deep understanding of their own website’s performance and compare it to competitors in terms of traffic, engagement, and audience demographics. The tool offers information about top referral sources, organic and paid search traffic, and even provides insights into competitors’ social media presence and advertising campaigns. SimilarWeb’s advanced approach allows businesses to improve growth and optimize their digital marketing strategies.

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SpyFu is a top-notch SEO competitor analysis program that shows comprehensive data on competitors’ keywords in both organic search and Google Ads, making it an invaluable resource for marketers. By simply inputting competitors’ keywords, SpyFu allows users to gain a detailed overview of their strategies. This tool not only provides insights into the keywords that competitors are ranking for but also uncovers related keywords that can be used for SEO and paid search campaigns. With SpyFu, businesses can analyze their competitors’ keyword choices, identify gaps in their own strategy, and make informed decisions to refine their SEO and advertising efforts. The ability to view detailed data on competitors’ keywords makes SpyFu an amazing tool for staying ahead of the competition.

Open Site Explorer

Open Site Explorer, developed by Moz, is a renowned and user-friendly tool that focuses on monitoring backlinks. It offers an extensive range of features to help users analyze and improve their link-building strategies. With Open Site Explorer, users can track all the backlinks of their competitors, gaining valuable insights into their linking domains, anchor text, page authority, and domain authority. One of the notable advantages of this tool is its ability to compare the backlink profiles of up to five websites simultaneously. By utilizing the data provided by Open Site Explorer, businesses can examine their competitors’ backlinks, compare them to their own link profiles, and formulate effective strategies to enhance their link-building efforts.


Semrush is a complex SEO tool that has earned its reputation as one of the industry’s leading platforms. With its wide range of features and powerful competitor analysis capabilities, Semrush empowers marketers and website owners to make precise decisions to enhance their online presence. One of the standout features of Semrush is its ability to uncover valuable insights about competitors. By simply entering a competitor’s domain name, users can gain access to a wealth of information, including their top organic keywords, backlink profile, and even their ad strategies. This allows businesses to understand their competitors’ strengths and weaknesses, helping them refine their own SEO efforts and stay competitive in the search rankings.

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Semrush offers a great interface that makes it easy for both beginners and seasoned SEO professionals to navigate and make the most of its features. It’s one of the many tools used by professionals such as Green Web Marketing to provide detailed analytics for the businesses they work with. The platform provides comprehensive reports and analytics that offer valuable insights into keyword rankings, organic traffic, and paid search campaigns. Semrush’s competitor analysis feature goes beyond just identifying competitors—it enables users to gain a deep understanding of their strategies and tactics.


VidIQ is an invaluable competitor analysis tool that allows users to gain insider information about their competitors’ video strategies. With VidIQ, users can reverse-engineer their competitors’ tactics and gather valuable insights to enhance their own video marketing efforts. This free tool provides extensive competition information, including the tags utilized in competitors’ videos, the social media performance of their videos, the length and number of links in their video descriptions, the number of views per hour, and an overall ranking of the videos’ SEO best practices. By utilizing VidIQ, businesses can stay one step ahead by understanding their competitors’ video tactics and using this information to optimize their own video content.


In the highly competitive world of SEO, keeping a close eye on your competitors is crucial for success. Fortunately, numerous free SEO competitor analysis tools are available to help you gather valuable insights and refine your strategies. These tools empower you to stay ahead of the game and outperform your rivals. By incorporating these tools into your strategy, you can optimize your website, discover new keyword opportunities, and ultimately drive more organic traffic to your site.

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About the Author: John Watson