Type the phrase “SEO is dead” into Google. You’ll get several million links, including this article. But in fact, search engine optimization is more alive than ever. But the concept of SEO has changed: site owners and managers, whether they are a legal tennis bookmker or a gif maker service, must see it not just as a marketing ploy, but as a branding strategy.
More and more entrepreneurs are aware of the effectiveness of search engine optimization and the relevance of investing in SEO, including website optimization. You’re paying to make your site search engine-friendly. But you have to take into account the fact that Google and other search engines regularly improve their algorithms.
Here are 6 reasons why SEO is a valuable strategy for your business:
1. SEO Still Works
The methods that are used to improve a website’s ranking in search engine rankings still work.
This fact has been confirmed by many studies in the field of optimization. SEO will work effectively if you focus on optimizing the user experience during search engine optimization. You won’t see results right away, but eventually, your site will rank better in search and you will get organic traffic.
2. SEO Is Here to Stay
Given the workings and trends of search engines, it’s unlikely that SEO will stop working anytime soon. To some extent, even audio or video content searches are influenced by keywords, just as they are when searching for textual information. This ensures that SEO techniques are effective regardless of their period of existence.
3. Search Engine Optimization Is Cost-Effective
Compared to the cost of other marketing methods, such as social media promotion, PPC, or email marketing, SEO has an excellent return on investment – investing in it is profitable. While PPC can bring in more revenue and social media presence can enhance a company’s image, organic SEO remains the foundation for your successful search engine promotion.
Search engine optimization has captured significant market share
Studies show that more than 80% of customers read reviews of a product or service before making a purchase. And the number of such customers will only grow. In the near future, the vast majority will search for goods and services online. Therefore, if you want users to find your site, you need to take care of its search engine optimization. Otherwise, they will go to competitors’ sites that have used SEO.
4. Optimizing for Mobile Devices Will Increase the Effectiveness of SEO
More and more users are accessing the Internet from mobile devices: smartphones, tablets, laptops, etc. Therefore, those website owners who want their sites to be well promoted in search results, need to adapt them for mobile devices.
5. The Online Reputation of Your Business Is Important
Google is constantly changing the way websites are viewed. Some SEO factors that didn’t exist a few years ago, such as social media metrics, are now a priority in terms of influencing search rankings.
Poor quality and outdated content on a website can hurt a site’s reputation, as it is one of the main factors that affect page rankings in search engines.
6. Regional SEO Is Becoming More and More Relevant
There are differences in potential traffic to a site when it comes to general keywords, such as “plastic windows” and regional keywords like “plastic windows in New Jersey”
According to Jo Kelly, a Vancouver-based SEO specialist, “For search engines, relevance is everything.”
More and more customers are using local search online, specifying the city when choosing products and services. Therefore, the profitability of regional and geo-traffic is higher than ever. And it will only grow in the future.